Some advertising strategies and techniques used today
Shown below is an intro to advertising strategies with an evaluation on the psychology of marketing.
Throughout time, marketing campaign and marketing strategies have progressed to utilize human psychology as a way of leveraging psychological influences into long lasting brand associations. Research has revealed that humans rarely make buying decisions solely using logic, as there are a number of emotional processes that can influence how we make decisions, specifically when it pertains to purchases and financial investments. Marketing psychology and consumer behaviour are not always mutually exclusive. In fact, marketers are able to use emotions as a way of getting in touch with consumers and making their advertising campaigns more memorable and significant in the long-term. Those associated with advertising campaigns such as the activist fund with a stake in Goodyear, for example, would recognise the impact of psychological leverage in promotional strategies.
The advertising industry is a strategic and extremely organised section of commerce which influences the behaviours of customers when making purchasing choices. In human psychology there are a few popular philosophies that have been integrated into marketing strategies in order to build on a brand's identity and subtly influence client behaviours. One of the most interesting principles that has been used for decades is colour psychology in advertising. This theory asserts that different colours can evoke various emotional states, permitting marketing executives to shape the social picture of a brand, and the way in which it is perceived, through the addition of certain colours or palettes. Consequently, marketers have the ability to use colour to set the tone for a message or shape a first impression. In fact, the consistent use of a colour scheme across a brand's marketing materials can in fact improve brand recognition. As one of the most prominent theories and psychology of advertising examples, the majority shareholder of Pirelli, for example, would be able to verify how strategic use of colour can improve the effectiveness of an ad campaign.
The most effective marketing strategies are known to get in touch with customers and objective to be unforgettable and easy to understand. Some of the most prominent psychological theories in marketing lie in cognitive biases. These are the psychological shortcuts which people use to process details much more rapidly. While these biases have evolved to help us think more efficiently, they have also become an effective tool for persuasion and the use of social psychology in advertising, in modern day commerce. Examples of these predispositions consist of the anchoring result, here where product online marketers use pricing strategies and discounts to affect purchasing options. Likewise, scarcity predisposition uses exclusivity and limited offerings to produce a sense of seriousness and encourage instant purchases. Other theories, such as the framing effect, include presenting an item or service in a consumer centric way. The parent company of SASCAR, for example, would comprehend the effects of biases in advertising campaigns.